Shankly Productions changes name to Principal Media

Shankly Productions, the international TV production and distribution company, has completed a comprehensive rebrand exercise which includes changing its name to Principal Media LLP.

“Shankly Productions is now known as Principal Media, reflecting our commitment to high quality productions and first-rate relationships,” said Principal Media CEO, David E. Brenner. “It is the latest development in our story – recently we have more than doubled our sales staff, invested heavily in new programming, and moved into larger office space in Beverly Hills.”

Principal Media’s international distribution wing is a respected presence in the foreign TV marketplace and represents 2,500+ hours of award-winning TV programming, including long-running series on Spike, Lifetime, Fuel, Fox, Discovery, Versus, Speed, National Geographic and more.

Recent productions include the Emmy-nominated series “First Ascent” for National Geographic, and “America Haunts” for the Travel Channel. Principal Media will debut its new name and brand at the upcoming MipTV market in Cannes during April, along with 300+ hours of new HD, 3D and other programming.

Principal Media (fka Shankly) is a subsidiary of the Libra Group (, a privately-owned business group which has 20 offices across four continents. Principal Media has created TV programming for Sky Channel, National Geographic, Travel Channel, Fox Reality, ABC Family and others.

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