Principal Media Lands Content Licensing Deal with Peacock for Series, “From Scratch”
Principal Media secured its first-ever content licensing deal with Peacock, the premier streaming platform under the NBCUniversal umbrella.
[October 23, 2025] — Principal Media, one of Libra Group’s media subsidiaries based in Hollywood, has secured its first-ever content licensing deal with Peacock, the premier streaming platform under the NBCUniversal umbrella.
Through this agreement, Peacock will feature five seasons of the acclaimed food series “From Scratch,” which immerses viewers in local cultures through the art of culinary creation. The series follows culinary adventurer David Moscow as he travels the globe to hunt, gather, dive, forage, and grow each ingredient, recreating signature restaurant meals literally from scratch.
Peacock is a leading force in streaming, offering more than 80,000 hours of premium content spanning film, television, originals, live sports, and news. This partnership further expands Principal Media’s reach across global content platforms.
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